Marketing Course | Study at Collarts

STUDY MARKETING

If you dream of a career as an Advertising Manager, Advertising and Marketing Professional, Public Relations Professionals, Marketing Assistant/Marketing Coordinator, Account Manager, Market Research Analyst, Media Advisor, Brand Manager, Customer Success Manager, Digital Marketing Manager, SEO Specialist, this Marketing course is for you.

The Marketing course is ideal for students who want to learn theoretical knowledge of media and communications, as the course responds to the value and opportunities of marketing in the contemporary world.

You will learn media and communications in its social, cultural, economic, and legal context, the breadth of marketing principles, the opportunity to apply knowledge and principles to professional practice, as well as developing awareness of how the marketing industry works.

You will undertake fundamental units in digital marketing, marketing and advertising, media and society and critical thinking.

Students will graduate with the technical, organisational and creative skills necessary to work in a variety of environments. Through a focus on hands-on, project-based learning, graduates will also cultivate a commitment to social responsibility and collaboration across multiple units.

Collarts also offers students a variety of real-life industry experiences so that they are career-ready when they graduate. Students graduate with a well-rounded understanding of the media industry in Australia and overseas.

CRICOS CODE

→ Bachelor of Marketing - 2 Years: 106705H
→ Bachelor of Marketing - 3 Years: 106706G

→ Diploma of Marketing - 2 Trimesters: 106707F
→ Diploma of Marketing - 3 Trimesters: 106708E

OPPORTUNITIES & EXPERIENCES

→ To provide students with theoretical and academic instruction in the core principles and practices of marketing

→ To provide students with a broad-based knowledge of communication, marketing, and the skills of a professional marketing specialist

→ To provide students with the theoretical, practical and critical knowledge and skills to enter the marketing industry at an advanced level

→ To provide students with an ethical and sustainable framework to respond to complex issues in marketing practice

→ To enable students with agility and acuity in communications to adapt to the changes and transformations in the marketing industry

→ Learn from industry experts and collaborate with students from other creative courses

→ Study on-campus, online, or mixed*, with access to all of Collarts’ campus facilities

→ Get real-life experience through 60 hours of industry placement in the Bachelor course

*To transfer from online to on-campus, terms and conditions apply, including meeting GTE criteria. Contact international@collarts.edu.au for more information.

DISCOVER MORE ABOUT MARKETING

FIVE TIPS FOR CREATING AN IMPRESSIVE PORTFOLIO

Often used across a variety of creative industries to secure jobs, commissions, and collaborations, portfolios provide a first-impression of your style and personality.

We've gathered five essential tips in creating an impressive portfolio so you can hit the ground running.

Learn More

MEET THE DIGITAL & SOCIAL MEDIA PROS GUEST LECTURING AT COLLARTS

If there's anything that's become more crucial in the online age, it's a knowledge of Digital & Social Media and how it's become essential to the creative sector. These expert guest speakers impart their wisdom on the ins and outs of working in digital media.

Learn More

WHAT IT MEANS TO CHOOSE COLLARTS

Here at Collarts, we do things a little differently than other major universities and colleges. We call it The Collarts Way. It’s what makes us stand out from the crowd and why we’re proud to be the place where so many creative students have found their study home. When comparing your future study options, here's everything you should keep in mind about us.

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Industry PARTNErships

"Collarts helped me get closer to my dream. It's one of the only places that's made me feel like my ideas are valid and that it's okay to think differently."

JEMMA HOLLWAY

Digital & Social Media Graduate

“Collarts gave me that sense of community that I was missing. I remember thinking, I’m missing a piece of myself. Collarts filled that hole in my chest and since then, I’ve made real connections with people.”

Damielou Shavelle

Music Performance Graduate

HOW TO APPLY

Application

Apply online via the Apply Now button on the page. Soon afterwards, our International Team will contact you.

DOCUMENTATION

Organise and submit the requested documentation for your application, ensuring all details are correct.

INTERVIEW AND/OR AUDITION

Book and attend an interview and/or audition, where you will meet our friendly International Team.

OFFER

If your application is successful, Collarts will issue a Letter of Offer and invoice directly to you.

ACCEPTANCE

To accept your offer, you must return a signed Student Agreement with receipt of payment.

CONFIRMATION

Once your offer is accepted and your payment received, Collarts will issue an Electronic Confirmation of Enrolment (eCOE) as evidence of your enrolment.

HEALTH COVER

Once you have your eCoE you must purchase your Overseas Student Health Cover (OSHC).

VISA

To prepare for your studies in Australia, you must apply for your Visa.

START YOUR #FUTURENOW AT COLLLARTS

Congratulations! You're ready to start studying at Collarts.

BACHELOR OF MARKETING

The Bachelor of Marketing is perfect for students who want to develop the skills to establish a professional career in the marketing industry.

The Bachelor degree can be completed fast-tracked over six trimesters (2 years) of full-time study or standard over nine trimesters (3 years) of full-time study.

THROUGHOUT THE DEGREE, YOU WILL

→ Learn theoretical and academic instruction in the core principles and practices of marketing

→ Learn a broad-based knowledge of communication, marketing, and the skills of a professional marketing specialist

→ Be provided with the theoretical, practical and critical knowledge and skills to enter the marketing industry at an advanced level

→ Be provided with an ethical and sustainable framework to respond to complex issues in marketing practice

→ Learn agility and acuity in creative communications to adapt to the changes and transformations in the marketing industry

→ Learn from industry experts and collaborate with students from other creative courses

→ Study on-campus, online, or mixed*, with access to all of Collarts’ campus facilities

→ Get real-life experience through 60 hours of industry placement in the Bachelor course

The Bachelor and Diploma of Marketing is recognised under the Australian Qualifications Framework, accredited through CRICOS; CRICOS Code 106705H (2 years)/106706G (3 years) & 106707F (2 trimesters)/106708E (3 trimesters).

*To transfer from online to on-campus, terms and conditions apply, including meeting GTE criteria.

ADMISSIONS POLICY

DIPLOMA OF MARKETING

The Diploma of Marketing is perfect for students who want to develop the skills to establish a paraprofessional career in the marketing industry.

The diploma can be completed fast-tracked over two trimesters (8 months) of full-time study or standard over three trimesters (12 months) of full-time study. You also have the opportunity to progress into the Bachelor Degree (subject to academic performance).

THROUGHOUT THE DIPLOMA, YOU WILL

→ Learn theoretical and academic instruction in the core principles and practices of marketing

→ Learn a broad-based knowledge of communication, marketing, and the skills of a paraprofessional marketing specialist

→ Be provided with the theoretical, practical and critical knowledge and skills to enter the marketing industry at a foundational level

→ Be provided with an ethical and sustainable framework to respond to issues in marketing practice

→ Learn agility and acuity in creative communications to adapt to the changes and transformations in the marketing industry

→ Learn from industry experts and collaborate with students from other creative courses

→ Study on-campus, online, or mixed*, with access to all of Collarts’ campus facilities

*To transfer from online to on-campus, terms and conditions apply, including meeting GTE criteria.

ADMISSIONS POLICY

ADMISSION REQUIREMENTS

→ Applicants will need to attend an admissions interview. You will be asked questions about your experience, background, and interest in the course and/or industry

→ Applicants must present a portfolio of recent creative work.

You will also need to supply the following documentation to support your application, including:

→ A certified copy of transcripts and high school certificate (translated if necessary)

→ English test results or alternative evidence of English proficiency

→ A certified copy of your passport

→ A current visa (if applicable)

→ Proof of GTE and financials (if applicable)

ELIGIBILITY REQUIREMENTS

DIPLOMA AND DEGREE APPLICANTS

International students must meet the following criteria:

→ Applicants must be at least 18-years-old at course commencement

→ Successful completion of a senior secondary school certificate equivalent to Australian Year 12

→ English Proficiency (see below)

→ Interview and portfolio of recent creative work

ENGLISH LANGUAGE REQUIREMENTS

Our English requirement is an overall IELTS score of 6.0 (with no single band score below 6.0) for all the courses, except Entertainment Journalism and Creative Writing, where students are required to have an overall IELTS score of 6.5 (with no single band score below 6.0)

Applicants may also provide the following as evidence of their English proficiency:

→ Results of English subjects in a range of countries’ secondary school certificate, ALevel or the International Baccalaureate. Please contact international@collarts.edu.au if you have any questions

→ Successful completion of an English course at any of our pathway providers

BACHELOR