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Thank you for completing this form. If you have selected to receive marketing communications from us, we will provide more information specific to your course interests.

STUDY MARKETING

If you dream of a career as an Advertising Manager, Advertising and Marketing Professional, Public Relations Professionals, Marketing Assistant/Marketing Coordinator, Account Manager, Market Research Analyst, Media Advisor, Brand Manager, Customer Success Manager, Digital Marketing Manager, SEO Specialist, this Marketing course is for you.

The Marketing course is ideal for students who want to learn theoretical knowledge of media and communications, as the course responds to the value and opportunities of marketing in the contemporary world.

You will learn media and communications in its social, cultural, economic, and legal context, the breadth of marketing principles, the opportunity to apply knowledge and principles to professional practice, as well as developing awareness of how the marketing industry works.

You will undertake fundamental units in digital marketing, marketing and advertising, media and society and critical thinking.

Students will graduate with the technical, organisational and creative skills necessary to work in a variety of environments. Through a focus on hands-on, project-based learning, graduates will also cultivate a commitment to social responsibility and collaboration across multiple units.

Collarts also offers students a variety of real-life industry experiences so that they are career-ready when they graduate. Students graduate with a well-rounded understanding of the media industry in Australia and overseas.

CRICOS CODE

→ Bachelor of Marketing - 2 Years: 106705H
→ Bachelor of Marketing - 3 Years:
106706G

→ Diploma of Marketing - 2 Trimesters: 106707F
→ Diploma of Marketing - 3 Trimesters: 106708E

OPPORTUNITIES & EXPERIENCES


 

To provide students with theoretical and academic instruction in the core principles and practices of marketing

To provide students with a broad-based knowledge of communication, marketing, and the skills of a professional marketing specialist

To provide students with the theoretical, practical and critical knowledge and skills to enter the marketing industry at an advanced level

To provide students with an ethical and sustainable framework to respond to complex issues in marketing practice

To enable students with agility and acuity in communications to adapt to the changes and transformations in the marketing industry

 Learn from industry experts and collaborate with students from other creative courses

 Study on-campus, online, or mixed*, with access to all of Collarts’ campus facilities

 Get real-life experience through 60 hours of industry placement in the Bachelor course

*To transfer from online to on-campus, terms and conditions apply, including meeting GTE criteria. Contact international@collarts.edu.au for more information.

DISCOVER MORE ABOUT MARKETING

FIVE TIPS FOR CREATING AN IMPRESSIVE PORTFOLIO

Often used across a variety of creative industries to secure jobs, commissions, and collaborations, portfolios provide a first-impression of your style and personality.

We've gathered five essential tips in creating an impressive portfolio so you can hit the ground running. 

Learn More
MEET THE DIGITAL & SOCIAL MEDIA PROS GUEST LECTURING AT COLLARTS

If there's anything that's become more crucial in the online age, it's a knowledge of Digital & Social Media and how it's become essential to the creative sector. These expert guest speakers impart their wisdom on the ins and outs of working in digital media.

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WHAT IT MEANS TO CHOOSE COLLARTS

Here at Collarts, we do things a little differently than other major universities and colleges. We call it The Collarts Way. It’s what makes us stand out from the crowd and why we’re proud to be the place where so many creative students have found their study home. When comparing your future study options, here's everything you should keep in mind about us.

Learn More

Industry PARTNErships

  • Groovin-The-Moo-2020
  • Falls-Festival
  • A-Hitch-To-The-Sticks
  • Peel-Street-Festival
  • UNIFY-Gathering
  • Ego-Expo

"Collarts helped me get closer to my dream. It's one of the only places that's made me feel like my ideas are valid and that it's okay to think differently."

JEMMA HOLLWAY

Digital & Social Media Graduate

Open Day Jan 2020 18-1-20-4

“Collarts gave me that sense of community that I was missing. I remember thinking, I’m missing a piece of myself. Collarts filled that hole in my chest and since then, I’ve made real connections with people.”

Damielou Shavelle

Music Performance Graduate

Open Day Jan 2020 18-1-20-38

HOW TO APPLY

Application
01

Apply online via the Apply Now button on the page. Soon afterwards, our International Team will contact you.

DOCUMENTATION
02

Organise and submit the requested documentation for your application, ensuring all details are correct.

INTERVIEW AND/OR AUDITION
03

Book and attend an interview and/or audition, where you will meet our friendly International Team.

OFFER
04

If your application is successful, Collarts will issue a Letter of Offer and invoice directly to you.

ACCEPTANCE
05

To accept your offer, you must return a signed Student Agreement with receipt of payment.

CONFIRMATION
06

Once your offer is accepted and your payment received, Collarts will issue an Electronic Confirmation of Enrolment (eCOE) as evidence of your enrolment.

HEALTH COVER
07

Once you have your eCoE you must purchase your Overseas Student Health Cover (OSHC).

VISA
08

To prepare for your studies in Australia, you must apply for your Visa.

START YOUR #FUTURENOW AT COLLLARTS
09

Congratulations! You're ready to start studying at Collarts.

APPLY NOW

BACHELOR OF MARKETING




The Bachelor of Marketing is perfect for students who want to develop the skills to establish a professional career in the marketing industry.

The Bachelor degree can be completed fast-tracked over six trimesters (2 years) of full-time study or standard over nine trimesters (3 years) of full-time study.

 

THROUGHOUT THE DEGREE, YOU WILL

 Learn theoretical and academic instruction in the core principles and practices of marketing

 Learn a broad-based knowledge of communication, marketing, and the skills of a professional marketing specialist

 Be provided with the theoretical, practical and critical knowledge and skills to enter the marketing industry at an advanced level

 Be provided with an ethical and sustainable framework to respond to complex issues in marketing practice

 Learn agility and acuity in creative communications to adapt to the changes and transformations in the marketing industry

 Learn from industry experts and collaborate with students from other creative courses

 Study on-campus, online, or mixed*, with access to all of Collarts’ campus facilities

Get real-life experience through 60 hours of industry placement in the Bachelor course

 

The Bachelor and Diploma of Marketing is recognised under the Australian Qualifications Framework, accredited through CRICOS; CRICOS Code 106705H (2 years)/106706G (3 years) & 106707F (2 trimesters)/106708E (3 trimesters).

 

*To transfer from online to on-campus, terms and conditions apply, including meeting GTE criteria. 

DIPLOMA OF MARKETING



The Diploma of Marketing is perfect for students who want to develop the skills to establish a paraprofessional career in the marketing industry.

The diploma can be completed fast-tracked over two trimesters (8 months) of full-time study or standard over three trimesters (12 months) of full-time study. You also have the opportunity to progress into the Bachelor Degree (subject to academic performance).


THROUGHOUT THE DIPLOMA, YOU WILL


 Learn theoretical and academic instruction in the core principles and practices of marketing

 Learn a broad-based knowledge of communication, marketing, and the skills of a paraprofessional marketing specialist

 Be provided with the theoretical, practical and critical knowledge and skills to enter the marketing industry at a foundational level

 Be provided with an ethical and sustainable framework to respond to issues in marketing practice

 Learn agility and acuity in creative communications to adapt to the changes and transformations in the marketing industry

 Learn from industry experts and collaborate with students from other creative courses

 Study on-campus, online, or mixed*, with access to all of Collarts’ campus facilities

 

The Bachelor and Diploma of Marketing is recognised under the Australian Qualifications Framework, accredited through CRICOS; CRICOS Code 106705H (2 years)/106706G (3 years) & 106707F (2 trimesters)/106708E (3 trimesters).

 

*To transfer from online to on-campus, terms and conditions apply, including meeting GTE criteria.

ADMISSION REQUIREMENTS

 

Applicants will need to attend an admissions interview. You will be asked questions about your experience, background, and interest in the course and/or industry

Applicants must present a portfolio of recent creative work.

 

You will also need to supply the following documentation to support your application, including:

 A certified copy of transcripts and high school certificate (translated if necessary)

 English test results or alternative evidence of English proficiency

 A certified copy of your passport

 A current visa (if applicable)

 Proof of GTE and financials (if applicable)

 

ELIGIBILITY REQUIREMENTS

 

DIPLOMA AND DEGREE APPLICANTS

International students must meet the following criteria:

Applicants must be at least 18-years-old at course commencement

Successful completion of a senior secondary school certificate equivalent to Australian Year 12

English Proficiency (see below)

Interview and portfolio of recent creative work

 

ENGLISH LANGUAGE REQUIREMENTS

Our English requirement is an overall IELTS score of 6.0 (with no single band score below 6.0) for all the courses, except Entertainment Journalism and Creative Writing, where students are required to have an overall IELTS score of 6.5 (with no single band score below 6.0)

Applicants may also provide the following as evidence of their English proficiency:

Results of English subjects in a range of countries’ secondary school certificate, ALevel or the International Baccalaureate. Please contact international@collarts.edu.au if you have any questions

Successful completion of an English course at any of our pathway providers

BACHELOR

BACHELOR OF MARKETING




The Bachelor of Marketing is perfect for students who want to develop the skills to establish a professional career in the marketing industry.

The Bachelor degree can be completed fast-tracked over six trimesters (2 years) of full-time study or standard over nine trimesters (3 years) of full-time study.

 

THROUGHOUT THE DEGREE, YOU WILL

 Learn theoretical and academic instruction in the core principles and practices of marketing

 Learn a broad-based knowledge of communication, marketing, and the skills of a professional marketing specialist

 Be provided with the theoretical, practical and critical knowledge and skills to enter the marketing industry at an advanced level

 Be provided with an ethical and sustainable framework to respond to complex issues in marketing practice

 Learn agility and acuity in creative communications to adapt to the changes and transformations in the marketing industry

 Learn from industry experts and collaborate with students from other creative courses

 Study on-campus, online, or mixed*, with access to all of Collarts’ campus facilities

Get real-life experience through 60 hours of industry placement in the Bachelor course

 

The Bachelor and Diploma of Marketing is recognised under the Australian Qualifications Framework, accredited through CRICOS; CRICOS Code 106705H (2 years)/106706G (3 years) & 106707F (2 trimesters)/106708E (3 trimesters).

 

*To transfer from online to on-campus, terms and conditions apply, including meeting GTE criteria. 

DIPLOMA

DIPLOMA OF MARKETING



The Diploma of Marketing is perfect for students who want to develop the skills to establish a paraprofessional career in the marketing industry.

The diploma can be completed fast-tracked over two trimesters (8 months) of full-time study or standard over three trimesters (12 months) of full-time study. You also have the opportunity to progress into the Bachelor Degree (subject to academic performance).


THROUGHOUT THE DIPLOMA, YOU WILL


 Learn theoretical and academic instruction in the core principles and practices of marketing

 Learn a broad-based knowledge of communication, marketing, and the skills of a paraprofessional marketing specialist

 Be provided with the theoretical, practical and critical knowledge and skills to enter the marketing industry at a foundational level

 Be provided with an ethical and sustainable framework to respond to issues in marketing practice

 Learn agility and acuity in creative communications to adapt to the changes and transformations in the marketing industry

 Learn from industry experts and collaborate with students from other creative courses

 Study on-campus, online, or mixed*, with access to all of Collarts’ campus facilities

 

The Bachelor and Diploma of Marketing is recognised under the Australian Qualifications Framework, accredited through CRICOS; CRICOS Code 106705H (2 years)/106706G (3 years) & 106707F (2 trimesters)/106708E (3 trimesters).

 

*To transfer from online to on-campus, terms and conditions apply, including meeting GTE criteria.

ELIGIBILITY & ADMISSION REQUIREMENTS

ADMISSION REQUIREMENTS

 

Applicants will need to attend an admissions interview. You will be asked questions about your experience, background, and interest in the course and/or industry

Applicants must present a portfolio of recent creative work.

 

You will also need to supply the following documentation to support your application, including:

 A certified copy of transcripts and high school certificate (translated if necessary)

 English test results or alternative evidence of English proficiency

 A certified copy of your passport

 A current visa (if applicable)

 Proof of GTE and financials (if applicable)

 

ELIGIBILITY REQUIREMENTS

 

DIPLOMA AND DEGREE APPLICANTS

International students must meet the following criteria:

Applicants must be at least 18-years-old at course commencement

Successful completion of a senior secondary school certificate equivalent to Australian Year 12

English Proficiency (see below)

Interview and portfolio of recent creative work

 

ENGLISH LANGUAGE REQUIREMENTS

Our English requirement is an overall IELTS score of 6.0 (with no single band score below 6.0) for all the courses, except Entertainment Journalism and Creative Writing, where students are required to have an overall IELTS score of 6.5 (with no single band score below 6.0)

Applicants may also provide the following as evidence of their English proficiency:

Results of English subjects in a range of countries’ secondary school certificate, ALevel or the International Baccalaureate. Please contact international@collarts.edu.au if you have any questions

Successful completion of an English course at any of our pathway providers

KEY INFORMATION

key_1
Start Dates
February, May and September
key_2
Number of Units
8 in Diploma
24 in Bachelor
key_3
Duration
Diploma 2 Trimesters / 3 Trimesters
Bachelor 2 Years / 3 Years
key_4
Study Mode
On-Campus, Online, or Mixed*
Key---Help
Support Services
Free Access to Wellbeing & Academic Support
Industry Placement
Industry Placement
60 Hours Of Industry Placement
key_8
CRICOS Code
Bachelor:
106705H/106706G

Diploma:
106707F/106708E
key_7
International Fees On-Campus
$2974.50 per unit
key_9
International Fees Online
$2502.90 per unit

 

* To transfer from online to on campus, students must meet certain conditions, such as meeting GTE criteria.
Contact international@collarts.edu.au for more information.

Course Structure

Delivery Mode - On-Campus, Online, Mixed*
FIRST YEAR PRACTICE CONTEXT PRINCIPLES Industry Awareness
Trimester 1 Persuasion & Representation Introduction to Marketing & Advertising Critical Thinking
Trimester 2 Introduction to Digital Marketing Media & Society Critical Survey
Trimester 3 Social Media Marketing: Creating Content & Communities Advertising Campaign Strategy
Second YEAR PRACTICE CONTEXT PRINCIPLES Industry Awareness
Trimester 1 Brand Strategy & Management Business Economics Consumer Behaviour
Trimester 2 Publicity, Stunts & Experiential Marketing Business Structures & Organisational Behaviour Human-Centred Design + Elective
Trimester 3 Marketing Metrics & Data Analytics Social Impact Project + Elective
THIRD YEAR PRACTICE CONTEXT PRINCIPLES INDUSTRY AWARENESS
Trimester 1 Media Planning & Buying Communications Law, Ethics and Regulation Marketing Research
Trimester 2 Relevant Disruption & Global Engagement Marketing Technology: Automation & Personalisation Group Project + Elective
Trimester 3 Marketing Strategy Project Capstone Industry Placement

TO SEE THE 2-YEAR ACCELERATED COURSE MATRIX, CLICK HERE.

Need more information on the units above? Click here for a unit outline.

* To transfer from online to on campus, students must meet certain conditions, such as meeting GTE criteria. Contact international@collarts.edu.au for more information.

LIFE IN MELBOURNE

WHAT TO EXPECT STUDYING IN MELBOURNE

Melbourne’s love for all things creative makes it an excellent place to live and study. A popular choice for international students, the city also embraces high- quality education and supports students in their ability to thrive. Study in Melbourne and hone your creative career at Collarts.

Learn More
MEET INTERNATIONAL STUDENT SARA

International student Sara shares her experience studying at Collarts, travelling all the way from Denmark and starting her career in Music Performance in Australia.

Learn More
MEET INTERNATIONAL STUDENT PAULO

Flying over from the Philippines, international student Paulo shares why he chose to start his career in Entertainment Management in Australia.

Learn More

OUR CAMPUSES

WELLINGTON ST CAMPUS

208 Wellington St, Collingwood VIC 3066

Opening hours:

Mon-Fri – 8:30am-10pm
Sat-Sun – 10am-6pm 

GEORGE ST CAMPUS

2/156 George St, Fitzroy VIC 3065

Opening hours:

Mon-Fri – 8:30am-8pm
Sat – 10am-4pm

CROMWELL ST CAMPUS

67/69 Cromwell St, Collingwood VIC 3066

Opening hours:

Mon-Fri – 8:30am-8pm
Sat – 10am-4pm

BRUNSWICK ST CAMPUS

209 Brunswick St, Fitzroy VIC 3065

Opening hours:

Mon-Fri – 8:30am-10pm
Sat-Sun – 10am-6pm