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STUDY ADVERTISING

If you dream of a career as a Copywriter, Graphic Designer, Producer, UX Experience Designer, Media Specialist, Office Manager, Project Manager, Researcher, Account Manager or Account Planner, this Advertising course is for you.

The Advertising course is perfect for students who want to develop critical knowledge and skills in advertising principles. With the opportunity for hands-on application through their creative practice, this course responds to the demand for adaptable and agile communication specialists in the advertising industry.

You will undertake fundamental units in media communications, advertising principles, copywriting and critical thinking. Students will work with real clients to develop industry relationships and their own portfolio.

Students will graduate with a significant body of work that showcases their abilities in advertising and represents who they are as emerging advertising professionals.

Graduates will also be prepared to meet the challenges of a transforming advertising industry in the context of global cultural and economic disruption caused by climate change, technological transformation and disruptors like the COVID-19 pandemic.

Collarts offers students a variety of real-life industry experiences so that they are career-ready when they graduate. With the opportunity to create a capstone project and undertake industry placement, students will leave the course with a well-rounded understanding of the advertising industry, both in Australia and overseas.

CRICOS CODE

→ Bachelor of Advertising -2 Years: 106701A 
→ Bachelor of Advertising- 3 Years: 106702M

→ Diploma of Advertising -2 Trimesters: 106703K
→ Diploma of Advertising - 3 Trimesters: 106704J

OPPORTUNITIES & EXPERIENCES




To provide students with theoretical and academic instruction in the core principles and practices of advertising

To provide students with a broad-based knowledge of communications and advertising, and the skills of a professional advertising specialist

To provide students with theoretical, practical and critical knowledge and skills to build a significant body of work to enter the advertising industry at an advanced level

To provide students with an ethical and sustainable framework to respond to complex issues in advertising practice

To enable students with agility and acuity in creative communications to adapt to the changes and transformations in the advertising industry

 Learn from industry experts and collaborate with students from other creative courses

 Study on-campus, online, or mixed*, with access to all of Collarts’ campus facilities

Get real-life experience through 60 hours of industry placement in the Bachelor course

*To transfer from online to on-campus, terms and conditions apply, including meeting GTE criteria. Contact international@collarts.edu.au for more information.

DISCOVER MORE ABOUT ADVERTISING

MEET THE STUDENTS BEHIND LOCKDOWN'S CRAFTIEST PHOTOSHOOT

During lockdown, photographers were pushed to adapt their trade remotely—including our very own Collarts student. Thanks to our industry network, students Jaimee Lee and Georgia McGregor had the opportunity to snap Holgate Brewhouse's new alcohol-free beer, landing them in BroadsheetTime Out, and more.

Learn More
COLLARTS ASKS: WHY DID YOU CHOOSE TO STUDY AT COLLARTS?

We asked O-Week attendees from both the Design and Entertainment faculties what exactly made Collarts the best choice for them, and what we got were passionate creatives ready to take hold of their own future.

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HOW MEL KULINSKI IS USING CONTENT CREATION TO SPARK CHANGE

In a time where influencer marketing and social media algorithms reign supreme, one must wonder about the longterm costs of our consumption. Hoping to shine light on the impact our choices make, Content Creation student Mel Kulinski is focused on the future, both in her personal goals and work she hopes to inspire others with.

Learn More

Industry PARTNErships

  • Falls-Festival
  • Groovin-The-Moo-2020
  • A-Hitch-To-The-Sticks
  • Peel-Street-Festival
  • UNIFY-Gathering
  • Ego-Expo

"I'm able to go down all these rabbit holes of stuff I want to make, and not just be forced into this one box."

JETT BOND

Comedy Student

Students on their laptops smiling

"Collarts helped me get closer to my dream. It's one of the only places that's made me feel like my ideas are valid and that it's okay to think differently."

JEMMA HOLLWAY

Digital & Social Media Graduate

Hands holding a camera

HOW TO APPLY

Application
01

Apply online via the Apply Now button on the page. Soon afterwards, our International Team will contact you.

DOCUMENTATION
02

Organise and submit the requested documentation for your application, ensuring all details are correct.

INTERVIEW AND/OR AUDITION
03

Book and attend an interview and/or audition, where you will meet our friendly International Team.

OFFER
04

If your application is successful, Collarts will issue a Letter of Offer and invoice directly to you.

ACCEPTANCE
05

To accept your offer, you must return a signed Student Agreement with receipt of payment.

CONFIRMATION
06

Once your offer is accepted and your payment received, Collarts will issue an Electronic Confirmation of Enrolment (eCOE) as evidence of your enrolment.

HEALTH COVER
07

Once you have your eCoE you must purchase your Overseas Student Health Cover (OSHC).

VISA
08

To prepare for your studies in Australia, you must apply for your Visa.

START YOUR #FUTURENOW AT COLLLARTS
09

Congratulations! You're ready to start studying at Collarts.

APPLY NOW

BACHELOR OF ADVERTISING

 

The Bachelor of Advertising is perfect for students who want to develop critical knowledge and skills in advertising principles for a professional advertising career.

The Bachelor degree can be completed fast-tracked over six trimesters (2 years) of full-time study or standard over nine trimesters (3 years) of full-time study.


THROUGHOUT THE DEGREE, YOU WILL


 Learn theoretical and academic instruction in the core principles and practices of advertising

 Learn a broad-based knowledge of communications and advertising, and the skills of a professional advertising specialist

 Learn theoretical, practical and critical knowledge and skills to build a significant body of work to enter the advertising industry at an advanced level

 Be provided with an ethical and sustainable framework to respond to complex issues in advertising practice

 Learn agility and acuity in creative communications to adapt to the changes and transformations in the advertising industry

 Learn from industry experts and collaborate with students from other creative courses

 Study on-campus, online, or mixed*, with access to all of Collarts’ campus facilities

 Get real-life experience through 60 hours of industry placement in the Bachelor course

 

The Bachelor and Diploma of Advertising is recognised under the Australian Qualifications Framework, accredited through CRICOS;CRICOS Code 106701A (2 years)/106702M (3 years) & 106703K (2 trimesters)/106704J (3 trimesters).

 

*To transfer from online to on-campus, terms and conditions apply, including meeting GTE criteria. 

DIPLOMA OF ADVERTISING



The Diploma of Advertising is perfect for students who want to develop critical knowledge and skills in advertising principles for a paraprofessional advertising career.

The diploma can be completed fast-tracked over two trimesters (8 months) of full-time study or standard over three trimesters (12 months) of full-time study. You also have the opportunity to progress into the Bachelor Degree (subject to academic performance).


THROUGHOUT THE DIPLOMA, YOU WILL



 Learn theoretical and academic instruction in the core principles and practices of advertising

 Learn a broad-based knowledge of communications and advertising, and the skills of a paraprofessional advertising specialist

 Learn theoretical, practical and critical knowledge and skills to build a significant body of work to enter the advertising industry at a foundational level

 Be provided with an ethical and sustainable framework to respond to issues in advertising practice

 Learn agility and acuity in creative communications to adapt to the changes and transformations in the advertising industry

 Learn from industry experts and collaborate with students from other creative courses

 Study on-campus, online, or mixed*, with access to all of Collarts’ campus facilities

 

The Bachelor and Diploma of Advertising is recognised under the Australian Qualifications Framework, accredited through CRICOS; CRICOS Code 106701A (2 years)/106702M (3 years) & 106703K (2 trimesters)/106704J (3 trimesters).

 

*To transfer from online to on-campus, terms and conditions apply, including meeting GTE criteria. 

ADMISSION REQUIREMENTS

 

Applicants will need to attend an admissions interview. You will be asked questions about your experience, background, and interest in the course and/or industry

 Applicants must present a portfolio of recent creative work.

 

You will also need to supply the following documentation to support your application, including:

 A certified copy of transcripts and high school certificate (translated if necessary)

 English test results or alternative evidence of English proficiency

 A certified copy of your passport

 A current visa (if applicable)

 Proof of GTE and financials (if applicable)

 

ELIGIBILITY REQUIREMENTS

DIPLOMA AND DEGREE APPLICANTS

International students must meet the following criteria:

Applicants must be at least 18-years-old at course commencement

Successful completion of a senior secondary school certificate equivalent to Australian Year 12

English Proficiency (see below)

Interview

 

ENGLISH LANGUAGE REQUIREMENTS

Our English requirement is an overall IELTS score of 6.0 (with no single band score below 6.0) for all the courses, except Entertainment Journalism and Creative Writing, where students are required to have an overall IELTS score of 6.5 (with no single band score below 6.0)

Applicants may also provide the following as evidence of their English proficiency:

Results of English subjects in a range of countries’ secondary school certificate, ALevel or the International Baccalaureate. Please contact international@collarts.edu.au if you have any questions

Successful completion of an English course at any of our pathway providers

BACHELOR

BACHELOR OF ADVERTISING

 

The Bachelor of Advertising is perfect for students who want to develop critical knowledge and skills in advertising principles for a professional advertising career.

The Bachelor degree can be completed fast-tracked over six trimesters (2 years) of full-time study or standard over nine trimesters (3 years) of full-time study.


THROUGHOUT THE DEGREE, YOU WILL


 Learn theoretical and academic instruction in the core principles and practices of advertising

 Learn a broad-based knowledge of communications and advertising, and the skills of a professional advertising specialist

 Learn theoretical, practical and critical knowledge and skills to build a significant body of work to enter the advertising industry at an advanced level

 Be provided with an ethical and sustainable framework to respond to complex issues in advertising practice

 Learn agility and acuity in creative communications to adapt to the changes and transformations in the advertising industry

 Learn from industry experts and collaborate with students from other creative courses

 Study on-campus, online, or mixed*, with access to all of Collarts’ campus facilities

 Get real-life experience through 60 hours of industry placement in the Bachelor course

 

The Bachelor and Diploma of Advertising is recognised under the Australian Qualifications Framework, accredited through CRICOS;CRICOS Code 106701A (2 years)/106702M (3 years) & 106703K (2 trimesters)/106704J (3 trimesters).

 

*To transfer from online to on-campus, terms and conditions apply, including meeting GTE criteria. 

DIPLOMA

DIPLOMA OF ADVERTISING



The Diploma of Advertising is perfect for students who want to develop critical knowledge and skills in advertising principles for a paraprofessional advertising career.

The diploma can be completed fast-tracked over two trimesters (8 months) of full-time study or standard over three trimesters (12 months) of full-time study. You also have the opportunity to progress into the Bachelor Degree (subject to academic performance).


THROUGHOUT THE DIPLOMA, YOU WILL



 Learn theoretical and academic instruction in the core principles and practices of advertising

 Learn a broad-based knowledge of communications and advertising, and the skills of a paraprofessional advertising specialist

 Learn theoretical, practical and critical knowledge and skills to build a significant body of work to enter the advertising industry at a foundational level

 Be provided with an ethical and sustainable framework to respond to issues in advertising practice

 Learn agility and acuity in creative communications to adapt to the changes and transformations in the advertising industry

 Learn from industry experts and collaborate with students from other creative courses

 Study on-campus, online, or mixed*, with access to all of Collarts’ campus facilities

 

The Bachelor and Diploma of Advertising is recognised under the Australian Qualifications Framework, accredited through CRICOS; CRICOS Code 106701A (2 years)/106702M (3 years) & 106703K (2 trimesters)/106704J (3 trimesters).

 

*To transfer from online to on-campus, terms and conditions apply, including meeting GTE criteria. 

ELIGIBILITY & ADMISSION REQUIREMENTS

ADMISSION REQUIREMENTS

 

Applicants will need to attend an admissions interview. You will be asked questions about your experience, background, and interest in the course and/or industry

 Applicants must present a portfolio of recent creative work.

 

You will also need to supply the following documentation to support your application, including:

 A certified copy of transcripts and high school certificate (translated if necessary)

 English test results or alternative evidence of English proficiency

 A certified copy of your passport

 A current visa (if applicable)

 Proof of GTE and financials (if applicable)

 

ELIGIBILITY REQUIREMENTS

DIPLOMA AND DEGREE APPLICANTS

International students must meet the following criteria:

Applicants must be at least 18-years-old at course commencement

Successful completion of a senior secondary school certificate equivalent to Australian Year 12

English Proficiency (see below)

Interview

 

ENGLISH LANGUAGE REQUIREMENTS

Our English requirement is an overall IELTS score of 6.0 (with no single band score below 6.0) for all the courses, except Entertainment Journalism and Creative Writing, where students are required to have an overall IELTS score of 6.5 (with no single band score below 6.0)

Applicants may also provide the following as evidence of their English proficiency:

Results of English subjects in a range of countries’ secondary school certificate, ALevel or the International Baccalaureate. Please contact international@collarts.edu.au if you have any questions

Successful completion of an English course at any of our pathway providers

KEY INFORMATION

key_1
Start Dates
February, May and September
key_2
Number of Units
8 in Diploma
24 in Bachelor
key_3
Duration
Diploma 2 Trimesters / 3 Trimesters
Bachelor 2 Years / 3 Years
key_4
Study Mode
On-Campus, Online or Mixed*
Key---Help
Support Services
Free Access to Wellbeing & Academic Support
key_6
Industry Placement
60 Hours of Industry Placement
key_8
CRICOS Code
Bachelor:
106701A/106702M
Diploma:
106703K/106704J
key_7
International Fees On-Campus
$2974.50 per unit
key_9
International Fees Online
$2502.90 per unit

 

* To transfer from online to on campus, students must meet certain conditions, such as meeting GTE criteria.
Contact international@collarts.edu.au for more information.

Course Structure

Delivery Mode - On-Campus, Online, Mixed*
FIRST YEAR PRACTICE CONTEXT PRINCIPLES Industry Awareness
Trimester 1 Persuasion & Representation Introduction to Marketing & Advertising Critical Thinking
Trimester 2 Communication Design Media & Society Critical Survey
Trimester 3 Copywriting Advertising Campaign Strategy
Second YEAR PRACTICE CONTEXT PRINCIPLES Industry Awareness
Trimester 1 Applied Media Project Narrative & Storytelling Consumer Behaviour
Trimester 2 Art Direction for Advertising Contemporary Art Design & Cultural History Human-Centred Design + Elective
Trimester 3 Advertising Agency Models Social Impact + Elective
THIRD YEAR PRACTICE CONTEXT PRINCIPLES INDUSTRY AWARENESS
Trimester 1 Creative Campaign Development Communications Law, Ethics and Regulation Creative Ideation
Trimester 2 Relevant Disruption & Global Engagement Creative Entrepreneurship Group Project + Elective
Trimester 3 Advertising Campaign Project Capstone Industry Placement

TO SEE THE 2-YEAR ACCELERATED COURSE MATRIX, CLICK HERE.

Need more information on the units above? Click here for a unit outline.

* To transfer from online to on campus, students must meet certain conditions, such as meeting GTE criteria. Contact international@collarts.edu.au for more information.

LIFE IN MELBOURNE

WHAT TO EXPECT STUDYING IN MELBOURNE

Melbourne’s love for all things creative makes it an excellent place to live and study. A popular choice for international students, the city also embraces high- quality education and supports students in their ability to thrive. Study in Melbourne and hone your creative career at Collarts.

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MEET INTERNATIONAL STUDENT SARA

International student Sara shares her experience studying at Collarts, travelling all the way from Denmark and starting her career in Music Performance in Australia.

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MEET INTERNATIONAL STUDENT PAULO

Flying over from the Philippines, international student Paulo shares why he chose to start his career in Entertainment Management in Australia.

Learn More

OUR CAMPUSES

WELLINGTON ST CAMPUS

208 Wellington St, Collingwood VIC 3066

Opening hours:

Mon-Fri – 8:30am-10pm
Sat-Sun – 10am-6pm

GEORGE ST CAMPUS

2/156 George St, Fitzroy VIC 3065

Opening hours:

Mon-Fri – 8:30am-8pm
Sat – 10am-4pm

CROMWELL ST CAMPUS

67/69 Cromwell St, Collingwood VIC 3066

Opening hours:

Mon-Fri – 8:30am-8pm
Sat – 10am-4pm

BRUNSWICK ST CAMPUS

209 Brunswick St, Fitzroy VIC 3065

Opening hours:

Mon-Fri – 8:30am-10pm
Sat-Sun – 10am-6pm